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Ackerman & Co. | 1200 White Street • Project-Based
1200 White Street — Multi-Day Production & Digital Content Library
Leading a coordinated multi-day property production and transforming the finished media into an organized marketing resource.
Project Overview
For 1200 White Street, I led a commercial photo, video, and drone production through LongShots Media and built a customized digital content library to give Ackerman’s marketing team organized, long-term access to the finished assets.
The Challenge
What needed to change
The project required coordinating multiple stakeholders, vendors, property access needs, and production schedules while ensuring photography, video, and drone content came together as one cohesive marketing library. Beyond production, the goal was to avoid simply handing over hundreds of files by creating an organized system that made finished assets easier for Ackerman’s marketing teams to find, preview, and reuse.
The Strategic Solution
Building the system
Through LongShots Media, I produced a customized digital content library for 1200 White Street, leading a multi-day production that included commercial photography, video, and drone content. I coordinated Ackerman associates, building staff, and creative vendors to deliver an organized, easy-to-use library of campaign-ready marketing assets.
Key Result Metrics
Measurable impact
The 1200 White Street engagement delivered a customized digital content library supported by professional commercial property media while proving the model could be repeated across Ackerman properties. The finished system gave the marketing team an organized destination for accessing and reusing visual assets, extending the value of the content well beyond the original production.
- Customized 1200 White Street content library
- Multi-day production management
- Commercial property photography
- Marketing and drone video
- Creative team and vendor coordination
- Organized, reusable marketing assets
Visual Evidence
Selected project media
Capabilities Demonstrated
What this work proves
Creative Strategy & Operations
Production Leadership
Team & Vendor Management
Client Collaboration
Photo, Video & Drone Production
Digital Asset Management
Supporting Evidence
Explore the source material
My Role
Lance Long
I led the creative and operational responsibilities described in this case study, connecting strategy, production, stakeholder coordination, asset creation, and delivery into a repeatable body of work.
Part of a Repeatable Ackerman Content System
This 1200 White Street engagement demonstrates how the same production-and-library model could be deployed across multiple Ackerman properties.
Career Proof
See the bigger career story
This case study supports the Career Proof project “Building a Scalable Digital Content Library System for Ackerman & Co..” Return to Career Proof to see how it connects with the broader body of work.
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