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400N REALTORS® • 2026
Why Choose 400N REALTORS® — Membership Brand Film
A membership-focused brand film built from original interviews, archival media, and B-roll sourced across multiple contributors.
Project Overview
400N REALTORS® needed a professional membership-engagement video that could communicate the organization’s value through the voices of its own members and leadership. The project completed a broader set of professional membership videos across ARA, ACBR, and 400N REALTORS®.
The Challenge
What needed to change
The story could not be built from a single existing source. It required original on-location interviews, careful review of the resulting footage, and the coordination of B-roll from multiple outside sources to create a cohesive and credible final narrative.
The Strategic Solution
Building the system
I went on location to interview 400N REALTORS® members and leadership, then reviewed and shaped the interview material into the core narrative. I also sourced and organized supporting B-roll from multiple external contributors, combining those assets with the original interviews to create a polished membership-focused brand film.
Key Result Metrics
Measurable impact
400N REALTORS® gained a professional membership-engagement video that brings its value proposition together in a single reusable communications asset. With its completion, ARA, ACBR, and 400N REALTORS® each had a professional membership video that could support recruitment, engagement, presentations, and ongoing marketing.
- Conducted original on-location interviews with members and leadership
- Reviewed and shaped interview footage into a cohesive narrative
- Sourced B-roll from multiple outside contributors
- Completed a three-association set of professional membership-engagement videos
Capabilities Demonstrated
What this work proves
Interviewing
Stakeholder Coordination
Editorial Storytelling
B-Roll Sourcing
Video Editing
Membership Marketing
My Role
Lance Long
I led the creative and operational responsibilities described in this case study, connecting strategy, production, stakeholder coordination, asset creation, and delivery into a repeatable body of work.
Related Career Proof
See how this project fits into the broader membership-engagement video program across AMAS-managed associations.
Career Proof
See the bigger career story
This case study supports the Career Proof project “Multi-Association Membership Engagement Video Series.” Return to Career Proof to see how it connects with the broader body of work.
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