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Atlanta Commercial Board of REALTORS® • 2021–2026
Atlanta Commercial Board Membership Engagement Video
Evergreen organizational video built within a high-volume multimedia operation for a leading commercial real estate association.
Project Overview
The Atlanta Commercial Board of REALTORS® required polished, high-impact content capable of supporting executive communication, flagship events, member engagement, and long-term organizational marketing. The membership-engagement video was developed as part of that wider content system.
The Challenge
What needed to change
ACBR’s media environment combines executive leadership, volunteer and member talent, high-profile events, and strict brand standards. The organization needed professional evergreen video assets that could clearly communicate its value while fitting into a broader year-round communications strategy.
The Strategic Solution
Building the system
I managed the production lifecycle within ACBR’s broader visual communications program, including scripting and directing interviews, working with non-professional on-camera talent, coordinating production logistics, and shaping raw material into polished organizational content. The membership-focused work was supported by event footage and other visual assets generated through ACBR’s recurring media operation.
Key Result Metrics
Measurable impact
The completed membership-engagement video added a reusable organizational asset to ACBR’s growing digital library and supported a more consistent premium visual identity across member orientation, recruitment, events, and ongoing communications.
- Executive scripting and talent direction
- Evergreen organizational content for member orientation and recruitment
- Integrated with recurring event and multimedia production
- Part of a broader digital library supporting year-round engagement
Capabilities Demonstrated
What this work proves
Interview Production
Talent Direction
Creative Strategy
Video Production
Event Media Operations
Content Operations
My Role
Lance Long
I led the creative and operational responsibilities described in this case study, connecting strategy, production, stakeholder coordination, asset creation, and delivery into a repeatable body of work.
Related Career Proof
See how this project fits into a broader multi-association membership-engagement video program.
Career Proof
See the bigger career story
This case study supports the Career Proof project “Multi-Association Membership Engagement Video Series.” Return to Career Proof to see how it connects with the broader body of work.
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