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Atlanta Commercial Board of REALTORS® • 5+ Years
Atlanta Commercial Board of REALTORS® — Multimedia Operations
End-to-end executive, event, and evergreen media production for a major commercial real estate association.
Project Overview
ACBR required a high-intensity media operation capable of supporting executive communication, flagship events, award ceremonies, committee programming, and year-round member engagement.
The Challenge
What needed to change
The work required coordination between executive leadership, untrained on-camera talent, outside vendors, live-event logistics, and strict brand standards, often in high-pressure environments.
The Strategic Solution
Building the system
I managed the end-to-end lifecycle of ACBR’s visual communications. That included transforming raw concepts into scripts, directing executive and volunteer talent, producing interview-style content for large-format event displays, coordinating multi-camera and audio setups, acting as a media point of contact for outside vendors, and producing evergreen organizational videos for member orientation and recruitment.
Key Result Metrics
Measurable impact
The centralized media approach gave ACBR a more consistent and premium visual identity across high-stakes events and ongoing communications. The work supported 500+ person flagship events, produced 20+ evergreen videos, and documented 60+ events through photo and video.
- 5+ years of departmental leadership
- 20+ evergreen video assets delivered
- 60+ events captured through photo and video
- Media support for 500+ person flagship events
- Executive scripting and on-camera talent direction
- Multi-camera, audio, and vendor coordination
Visual Evidence
Selected project media
Capabilities Demonstrated
What this work proves
Executive Communications
Media Operations
Talent Direction
Event Production
Vendor Coordination
Video Production
Creative Strategy
Content Operations
My Role
Lance Long
I led the creative and operational responsibilities described in this case study, connecting strategy, production, stakeholder coordination, asset creation, and delivery into a repeatable body of work.
Career Proof
See the bigger career story
This case study supports the Career Proof project “Orchestrating Multimedia Operations for a Major Commercial Real Estate Association.” Return to Career Proof to see how it connects with the broader body of work.
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