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Atlanta Peach Movers • 2025–2026
Atlanta Peach Movers — Event Media & Brand Testimonial Library
Turning one corporate event into a reusable library of testimonials, photography, and brand content.
Project Overview
Atlanta Peach Movers wanted to translate the energy of a live corporate event into permanent marketing assets that could support future campaigns, recruitment, and customer trust.
The Challenge
What needed to change
The production had to capture authentic customer and staff stories without disrupting a fast-moving live event, while simultaneously creating enough photo and video coverage to make the day commercially valuable long after the event ended.
The Strategic Solution
Building the system
I designed a 'Content Harvesting' workflow with two parallel tracks: executive/customer testimonials and dynamic event highlights. I hired and managed a production assistant so photo and video could be captured simultaneously, conducted on-site interviews, handled lighting and audio, and produced event highlight and training content.
Key Result Metrics
Measurable impact
A single production day produced a reusable multi-channel brand library including 15+ brand assets, 10+ professional testimonials, 50+ high-quality photos, 5+ minutes of reusable testimonial content, and a flagship event highlight reel.
- 15+ brand assets created
- 10+ professional testimonials captured
- 50+ high-quality photo assets delivered
- 5+ minutes of reusable brand testimonials
- Production assistant hired and managed
- Multi-camera training content produced for Peach University
Visual Evidence
Selected project media
Capabilities Demonstrated
What this work proves
Content Harvesting
Event Production
Interview Production
Team Management
Brand Testimonials
Video Editing
Training Content
Content Operations
My Role
Lance Long
I led the creative and operational responsibilities described in this case study, connecting strategy, production, stakeholder coordination, asset creation, and delivery into a repeatable body of work.
Career Proof
See the bigger career story
This case study supports the Career Proof project “Turning a Single Corporate Event Into a Reusable Brand Content Library.” Return to Career Proof to see how it connects with the broader body of work.
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