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International Festival of Arts & Ideas • 3-Year Partnership
International Festival of Arts & Ideas — Multi-Year Cultural Media Archive
Scaling event coverage into a 3,000+ asset cultural media archive built for long-term marketing use.
Project Overview
The International Festival of Arts & Ideas is a large, multi-location cultural event spanning neighborhoods, the New Haven Green, Yale University, public talks, tours, and major performances.
The Challenge
What needed to change
The festival needed photography that could scale with the event while maintaining a consistent brand aesthetic across intimate community events, city-wide public spaces, low-light performances, and large cultural programs.
The Strategic Solution
Building the system
Over a three-year partnership, I scaled from covering a single neighborhood festival to broader flagship-event coverage. I focused on high-utility imagery that could work across websites, social media, print advertising, banners, and future campaigns while building a searchable multi-year archive.
Key Result Metrics
Measurable impact
The partnership produced a 3,000+ asset digital archive that became a foundation for the festival’s marketing. Photography from the archive continued to support advertising and social campaigns years after the original events.
- 3-year creative partnership
- 3,000+ assets added to the festival’s media archive
- Scaled from one neighborhood festival to city-wide flagship coverage
- Coverage across the New Haven Green, Yale University, tours, public speakers, and major performances
Visual Evidence
Selected project media
Capabilities Demonstrated
What this work proves
Event Media Operations
Digital Asset Management
Content Operations
High-Volume Photography
Performance Photography
Multi-Location Production
Long-Term Asset Creation
My Role
Lance Long
I led the creative and operational responsibilities described in this case study, connecting strategy, production, stakeholder coordination, asset creation, and delivery into a repeatable body of work.
Career Proof
See the bigger career story
This case study supports the Career Proof project “Building a Multi-Year Cultural Media Archive.” Return to Career Proof to see how it connects with the broader body of work.
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