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Ackerman & Co. | Lee + White • Project-Based
Lee + White — Commercial Storytelling & Digital Content Library
Combining commercial storytelling, production operations, and organized digital delivery for a major Atlanta redevelopment.
Project Overview
Ackerman & Co. needed high-quality visual content for Lee + White that could support active marketing while remaining organized and reusable after production. Through LongShots Media, I approached the engagement as both a commercial content project and a digital content system—combining interviews, property photography, video, drone coverage, legacy media, and structured delivery.
The Challenge
What needed to change
The project required coordination across multiple stakeholders, locations, schedules, and creative disciplines. The production involved Ackerman associates, on-site building staff, business owners, specialized drone operators, and other production contributors. The final media needed to feel cohesive despite coming from multiple sources and production phases. There was also a delivery challenge: a large body of commercial media loses value when it is delivered as an unstructured folder. The goal was to make the content easier for Ackerman's marketing team to understand, access, preview, and reuse.
The Strategic Solution
Building the system
I led the production and content-operations workflow from planning through delivery. That included coordinating schedules and property access, directing interviews with current business owners, organizing legacy B-roll from previous vendors, managing specialized drone production, and overseeing on-site creative coverage. PRE-PRODUCTION — Scheduling, stakeholder communication, access coordination, interview planning, vendor coordination, and production requirements. PRODUCTION — On-site photography and video, interview direction, drone operations, crew coordination, and real-time production problem solving. POST-PRODUCTION — Reviewing and organizing media from current and legacy sources, shaping the property narrative, and preparing the final asset set. DIGITAL DELIVERY — Presenting the finished media through a customized digital content library rather than a disconnected download folder, making the content easier to access and reuse.
Key Result Metrics
Measurable impact
The Lee + White engagement produced a reusable body of commercial marketing content spanning long-form video, vertical social content, interviews, property visuals, drone media, and organized digital assets. The content supported the brokerage team's marketing and leasing efforts while the library extended the useful life of the production beyond the original shoot. The broader Lee + White content initiative was also used during the development's final leasing push as the property reached its 95% occupancy target.
- Customized digital content library for Lee + White
- Commercial property photography and video
- Drone photography and video
- 10+ business-owner interviews conducted and directed
- Legacy B-roll organized from multiple previous vendors
- Four multi-platform evergreen video products delivered
- Content used during the final leasing push
- Development reached a 95% occupancy target
Visual Evidence
Selected project media
Capabilities Demonstrated
What this work proves
Creative Strategy
Creative Operations
Commercial Content Strategy
Interview Production
Vendor Management
Drone Production Oversight
Digital Asset Management
Content Operations
Narrative Direction
Multi-Platform Delivery
My Role
Lance Long
I led the creative and operational responsibilities described in this case study, connecting strategy, production, stakeholder coordination, asset creation, and delivery into a repeatable body of work.
Part of a Repeatable Ackerman Content System
This Lee + White project is one of two Ackerman property engagements that demonstrate a repeatable approach to commercial content production, creative operations, and digital asset delivery.
Career Proof
See the bigger career story
This case study supports the Career Proof project “Building a Scalable Digital Content Library System for Ackerman & Co..” Return to Career Proof to see how it connects with the broader body of work.
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