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Ackerman & Co. | Lee + White Development • Project-Based
Lee + White — Strategic Video Storytelling for a 95% Occupancy Push
Combining legacy media, new interviews, drone production, and multi-platform video to support a critical leasing milestone.
Project Overview
Ackerman & Co. needed Lee + White to reach a critical occupancy milestone during the next phase of the West End redevelopment. The content strategy had to give the brokerage team stronger storytelling tools during the final leasing push.
The Challenge
What needed to change
The project required a cohesive narrative built from multiple years of legacy footage, new interviews, specialized drone coverage, and current on-site production while maintaining a consistent presentation of the property and tenant community.
The Strategic Solution
Building the system
I organized legacy B-roll from multiple previous vendors, directed 10+ interviews with current business owners, managed specialized drone operations and on-site crews, and shaped the material into four distinct video products. The final delivery included two long-form overview pieces and two high-energy vertical cuts designed for social-first recruitment.
Key Result Metrics
Measurable impact
The brokerage team used the content during the final leasing push, and the development reached its 95% occupancy target. The project also created a reusable set of evergreen visual assets spanning long-form and vertical formats.
- 95% tenant capacity achieved
- 4 multi-platform evergreen video assets delivered
- 10+ business-owner interviews conducted and directed
- Legacy B-roll organized across 2+ years of development
- Drone production and on-site crews managed
Visual Evidence
Selected project media
Capabilities Demonstrated
What this work proves
Commercial Content Strategy
Asset Management
Narrative Direction
Interview Production
Drone Production Oversight
Crew Management
Multi-Platform Delivery
Creative Operations
My Role
Lance Long
I led the creative and operational responsibilities described in this case study, connecting strategy, production, stakeholder coordination, asset creation, and delivery into a repeatable body of work.
Career Proof
See the bigger career story
This case study supports the Career Proof project “Using Strategic Video Storytelling to Support a 95% Occupancy Goal.” Return to Career Proof to see how it connects with the broader body of work.
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