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Urban League of Atlanta x Young Jeezy • Project-Based
Urban League of Atlanta x Young Jeezy — Leadership & Advocacy Media Library
High-stakes event coverage designed for internal leadership communication and external earned media.
Project Overview
The Urban League of Atlanta needed broadcast-ready event assets for its Young CEOs Pitch Competition and Chat & Chew featuring program ambassador Young Jeezy.
The Challenge
What needed to change
The production required high-profile talent coverage, fast-moving event logistics, and visual assets polished enough for both executive stakeholders and outside news organizations.
The Strategic Solution
Building the system
I led the technical capture and on-site flow, producing a news-ready media library that combined high-fidelity photography with a comprehensive highlight reel. The focus was on creating assets that could serve immediate post-event communications while also becoming a permanent archive for future marketing and recruitment.
Key Result Metrics
Measurable impact
The resulting assets were used by regional radio affiliates and news outlets and circulated within the Urban League network. The project also produced an executive-facing success narrative that documented the program’s community impact.
- 15+ brand assets created
- 100+ high-quality photo assets delivered
- Regional earned-media pickup
- Assets used by 95.1 The Beat, Power 106.1, and regional news outlets
- Executive-facing event highlight reel delivered
Visual Evidence
Selected project media
Capabilities Demonstrated
What this work proves
High-Profile Talent Coverage
Earned Media Asset Generation
Event Production
Executive Communications
Photography
Video Editing
Strategic Event Documentation
My Role
Lance Long
I led the creative and operational responsibilities described in this case study, connecting strategy, production, stakeholder coordination, asset creation, and delivery into a repeatable body of work.
Career Proof
See the bigger career story
This case study supports the Career Proof project “Building a News-Ready Media Library for Leadership & Advocacy.” Return to Career Proof to see how it connects with the broader body of work.
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