A recruiter-focused case study of strategy, production, systems, leadership, and measurable creative impact across a multi-association organization.
Over 15 years, my work expanded beyond hands-on production into video marketing strategy, creative operations, studio systems, equipment management, executive collaboration, vendor coordination, analytics, and multi-brand media support. I have helped support nine associations representing roughly 100,000 members while building repeatable content capabilities that extend beyond any single campaign or deliverable.
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Helped create and scale an ongoing association media property combining podcasting, video production, guest conversations, and marketing distribution.
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Built and operated a centralized 'Media House' model for the Atlanta REALTORS® Association, moving the organization beyond transactional event coverage into a repeatable internal production system serving 14,000+ members and 10+ committees. The work included podcast production, committee and organizational videos, event media, and consolidation of five years of content into a searchable library of 5,000+ high-value brand assets.
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Directed end-to-end visual communications for ACBR across executive interviews, flagship event media, committee overviews, multi-camera production, vendor coordination, and evergreen organizational content. The work supported 500+ person flagship events, 20+ evergreen video assets, and 60+ photo/video event captures while maintaining a consistent premium brand presence.
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Scaled from covering a single neighborhood festival to serving as a lead photographer across the International Festival of Arts & Ideas, building a 3,000+ asset multi-year media archive spanning neighborhood tours, public speakers, the New Haven Green, Yale University, and major performances. The resulting visual library continues to support advertising, social media, print, and long-term festival marketing.
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Designed a 'Content Harvesting' workflow for Atlanta Peach Movers that converted one corporate event into a reusable brand library. By managing a production assistant and running parallel photo/video coverage, the project produced 15+ brand assets, 10+ professional testimonials, 50+ high-quality photos, and a flagship event highlight reel for multi-channel marketing.
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Led high-stakes event media production for the Urban League of Atlanta’s Young CEOs program, creating a news-ready photo/video library around the Pitch Competition and Chat & Chew. The resulting assets achieved regional media pickup, circulated across the Urban League network, and gave executive stakeholders a polished internal success narrative.
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Led a commercial real estate content initiative for Lee + White during a critical leasing push, combining legacy B-roll, new interviews, drone production, and multi-platform video delivery. The brokerage team used the resulting assets during the final push as the development reached its 95% occupancy target.
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Through LongShots Media, I developed and deployed a repeatable digital content-library approach across two Ackerman & Co. properties: Lee + White and 1200 White Street. The work combined multi-day commercial production, stakeholder and vendor coordination, photography, video, drone operations, and digital asset organization. Rather than ending each engagement with a disconnected folder or download link, I built customized content libraries designed to help Ackerman's marketing teams more easily understand, access, and reuse their visual assets.
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Developed and produced professional membership-engagement videos across the Atlanta REALTORS® Association, Atlanta Commercial Board of REALTORS®, and 400N REALTORS®, using interviews with members and leadership, archival event footage, photography, and supporting B-roll to communicate each association’s value in a clear, professional format. The work established a repeatable video approach across three AMAS-managed organizations.
View 3 Case Studies →Content planning, concepts, scripting, campaign support, and communication strategy across association brands.
Member interviews, promotional videos, event coverage, podcasts, campaign assets, and distribution support.
Production workflows, scheduling, asset organization, equipment management, vendor coordination, and repeatable systems.
Event, member, executive, and organizational photography used across association communications and marketing.
Weekly management participation, executive communication, member meetings, presentations, talent coordination, vendors, and cross-functional collaboration.
Helped establish and operate an in-house podcast/video studio and manage the equipment needed to support recurring production.
I'm interested in opportunities where I can apply my experience across video marketing, creative operations, content strategy, and production leadership to build scalable content programs.