Driving 95% Tenant Occupancy for Lee + White Through Strategic Video Storytelling
Client: Ackerman & Co. | Lee + White Development (West End, Atlanta)
The Challenge
Ackerman & Co. faced a critical milestone for their Lee + White redevelopment in Atlanta’s West End. To satisfy investor interests and unlock the next phase of development, the project needed to reach maximum tenant capacity.
The Strategic Solution
Leveraging a deep background in Atlanta’s commercial real estate landscape, LongShots Media was brought in to act as the Creative Operations Lead. The goal was to create visual assets that can be used to drive up occupancy.
📉 Key Result Metrics
The content was utilized as a primary tool for the brokerage team during the final leasing push. The development successfully hit its 95% occupancy target, satisfying stakeholders and allowing Ackerman & Co. to move the project into its next phase of expansion.
Multi-Platform Evergreen Assets Delivered
1
Tenant Capacity Achieved
1
%
What Ackerman & Co Says...
The work was praised for its professional tone, strategic alignment, and contribution to the project’s financial milestones.
📸 Services Completed
Asset Management
Procured and organized legacy B-roll from multiple previous vendors to ensure a seamless brand narrative across 2+ years of development.
Production Oversight
Managed specialized drone operations and on-site crews to capture the full scale of the BeltLine-adjacent property.
Narrative Direction
Conducted and directed 10+ in-depth interviews with current business owners to capture the human element of the commercial space.
Multi-Platform Delivery
Engineered a suite of four distinct video products, including two long-form investor overviews and two high-energy vertical cuts optimized for social-first recruitment.
Your Dedicated Expert
Lance Long
Digital Content Creator
The success at Lee + White proves that strategic media is a driver of occupancy and investor confidence. I specialize in transforming fragmented assets into high-performance content engines that reduce vendor dependency and maximize ROI. If you are looking for a partner to build a sustainable, result-driven media system, let’s connect.
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