Building a High-Impact Media Library for Leadership & Advocacy
Urban League of Atlanta x Young Jeezy
The Challenge
The Urban League of Atlanta required high-stakes coverage for their Young CEOs Pitch Competition, featuring program ambassador Young Jeezy. The project demanded a lead producer who could navigate high-profile talent and fast-moving event logistics to deliver “broadcast-ready” content for both internal corporate use and external news outlets.
The Strategic Solution
I served as the Lead Creative Producer, architecting a media library that captured the intellectual energy of the competition and the influence of its high-profile judges. I focused on producing a "News-Ready" asset library—including a flagship event reel and a suite of high-fidelity photos—that was so impactful it was immediately picked up by major regional media outlets and circulated across the Urban League’s national network.
📉 Key Result Metrics
Architected a high-stakes media library for the Urban League of Atlanta’s Young CEO program, producing a suite of assets that achieved regional news pickup and served as the primary internal success narrative for executive stakeholders.
Brand Assets Created
1
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High Quality Photo Assets Delivered
1
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What the Urban League of Atlanta x Young Jeezy Says...
The work was praised for its professional tone, strategic alignment, and contribution to the project’s financial milestones.
📸 Services Completed
High-Profile Talent Direction
Managed the technical capture and on-site flow for celebrity brand ambassadors, ensuring professional-grade visuals in a high-pressure, live event environment.
Earned Media Asset Generation
Produced a library of imagery and video that achieved "organic distribution," being utilized by major radio affiliates (95.1 The Beat, Power 106.1) and regional news outlets for post-event coverage.
Corporate Communication Video
Filmed and edited a comprehensive highlight reel that was circulated internally at the executive level to showcase the program’s success and community impact.
Strategic Event Documentation
Captured the "Chat & Chew" and Pitch Competition segments to build a permanent archive of leadership content for the Urban League's future marketing and recruitment.
Your Dedicated Expert
Lance Long
Digital Content Creator
The Urban League project illustrates my ability to produce content that commands attention. When the work is high-quality and the stakes are high, I specialize in capturing the moments that news outlets want and organizations need. I don't just take photos; I create the visual record that defines a program's success.
Next Steps...
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